The E commerce industry has started mushrooming and so does starts creating opportunities for experimentation and business.Some retail industry observers said middle-level executives might be more comfortable in their cross-over to e-tailing unlike in the past. “The professional risks aren’t too high and there’s enough capital available. Also, they are more familiar with online transactions,” said the chief executive of a leading retailer who did not wish to be named. This time, connectivity with consumers is not a challenge with smart phone and internet penetration growing rapidly, he added.
“You need brick and mortar experience to head the front-end of these internet ventures and that is what a lot of professionals are looking to do. With the amount of money flowing into this space, it makes for a good move as there are a lot of opportunities to use your domain knowledge in starting something of your own,” said K Sudarshan, managing partner-India & Regional VP-Asia, EMA Partners International, an executive search firm which hires top level professionals for its clients.